Case studies
(2)
Studio Baast Campaign Identity Design
Studio Baast
Campaign Identity
2025
I led the conceptual and visual development of Baast’s first campaign identity. Starting with a brief that lacked a central message, I conducted the research necessary to build a narrative-led strategy from the ground up. I established the art direction and engineered a scalable system of templates and layout rules across web and social. This project gave Baast a consistent, professional visual language that allows their team to execute high-quality content at scale.
Campaign Web Experience & Content Creation
Studio Baast
Website
2025
Alongside Baast’s social campaign rollout, I designed the layout and visual flow of the campaign page, turning the copy into a clear conversion path. Working within the existing CMS, I kept it consistent with the wider site while giving it a distinct campaign identity through hierarchy and pacing. The page brings the value forward, supports the claims visually, and leads straight into the CTA.
Creating Hero Content for Luxury, Art, and Technology Brands
Studio Baast
Hero Contents Creation
2024-2025
Over one year at Baast, from intern to studio designer, I grew from making assets to shaping the opening logic of a brand story, defining what the hero should say, show, and make people feel in its first moments. Across hero edits, key visuals, motion, landing page openings, storyboarding, photography, videography, and editing, I developed a stronger ability to translate abstract ideas into visual openings that feel premium without losing clarity. This is where my directional skill grew most: in creating hero content that holds atmosphere, but communicates with precision.
Case studies
(2)
Studio Baast Campaign Identity Design
Studio Baast
Campaign Identity
2025
I led the conceptual and visual development of Baast’s first campaign identity. Starting with a brief that lacked a central message, I conducted the research necessary to build a narrative-led strategy from the ground up. I established the art direction and engineered a scalable system of templates and layout rules across web and social. This project gave Baast a consistent, professional visual language that allows their team to execute high-quality content at scale.
Campaign Web Experience & Content Creation
Studio Baast
Website
2025
Alongside Baast’s social campaign rollout, I designed the layout and visual flow of the campaign page, turning the copy into a clear conversion path. Working within the existing CMS, I kept it consistent with the wider site while giving it a distinct campaign identity through hierarchy and pacing. The page brings the value forward, supports the claims visually, and leads straight into the CTA.
Creating Hero Content for Luxury, Art, and Technology Brands
Studio Baast
Hero Contents Creation
2024-2025
Over one year at Baast, from intern to studio designer, I grew from making assets to shaping the opening logic of a brand story, defining what the hero should say, show, and make people feel in its first moments. Across hero edits, key visuals, motion, landing page openings, storyboarding, photography, videography, and editing, I developed a stronger ability to translate abstract ideas into visual openings that feel premium without losing clarity. This is where my directional skill grew most: in creating hero content that holds atmosphere, but communicates with precision.
Case studies
(2)
Studio Baast Campaign Identity Design
Studio Baast
Campaign Identity
2025
I led the conceptual and visual development of Baast’s first campaign identity. Starting with a brief that lacked a central message, I conducted the research necessary to build a narrative-led strategy from the ground up. I established the art direction and engineered a scalable system of templates and layout rules across web and social. This project gave Baast a consistent, professional visual language that allows their team to execute high-quality content at scale.
Campaign Web Experience & Content Creation
Studio Baast
Website
2025
Alongside Baast’s social campaign rollout, I designed the layout and visual flow of the campaign page, turning the copy into a clear conversion path. Working within the existing CMS, I kept it consistent with the wider site while giving it a distinct campaign identity through hierarchy and pacing. The page brings the value forward, supports the claims visually, and leads straight into the CTA.
Creating Hero Content for Luxury, Art, and Technology Brands
Studio Baast
Hero Contents Creation
2024-2025
Over one year at Baast, from intern to studio designer, I grew from making assets to shaping the opening logic of a brand story, defining what the hero should say, show, and make people feel in its first moments. Across hero edits, key visuals, motion, landing page openings, storyboarding, photography, videography, and editing, I developed a stronger ability to translate abstract ideas into visual openings that feel premium without losing clarity. This is where my directional skill grew most: in creating hero content that holds atmosphere, but communicates with precision.